Apple Inc stands to rake in $3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy “PokeCoins” from its app store, brokerage Needham & Co said. Pokemon Go, the augmented reality game from Japan’s Nintendo Co Ltd, can be downloaded for free but iPhone users can use PokeCoins to buy additional features. A pack of 100 PokeCoins costs 99 cents in Apple’s app store, but the price can go up as much as $99.99 for a pack of 14,500.
“We believe Apple keeps 30 percent of Pokemon Go’s revenue spent on iOS devices, suggesting upside to earnings,” Needham analyst Laura Martin wrote in a client note on Wednesday. Pokemon Go had 21 million active users in the United States alone as of July 18 – less than two weeks after going live. The game, which has been rolled out in 35 countries, is also available on Android devices.