Apple’s Echo Rival Could See You with Built-In Camera

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Apple’s rival to the Echo could know who you are just by looking at you.

The consumer electronics giant has explored putting a camera in its device, which could come in the form of a smart speaker like Amazon’s Echo, according to people familiar with Apple’s plans. The device would be “self-aware” and notice who is in the room using facial recognition technology. That would let the device mechanically pull up a person’s preferences, such as the music and lighting they like, the sources said.

The hardware could be released by year’s end, but it’s more likely to be available in 2017. They cautioned, though, that Apple could change its plans to comprise a camera – or even scrap the device entirely.

Apple declined to comment.