Facebook Bids Goodbye


Social networking giant Facebook is supposedly planning to close FBX — an ad exchange that permits advertisers to buy desktop ads, media reports said on Thursday. According to Tech Crunch, Matt Idema, vice president of monetization product marketing at Facebook confirmed to them that this is part of Facebook’s shift to mobile.

“Mobile is now a essential component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices,” he said. “Dynamic Ads and Custom Audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange spending has shifted towards those solutions,” he added.