Google Maps Acquires City Traffic Data Analytics Startup

Urban Engines is a data analytics startup that focuses on tracking the movement of people and vehicles in urban areas, and churning that data into actionable insights to progress mobility. Urban Engines products use some of the same techniques available to make navigating the web faster, and more personalized, to real world cities. The movements of vehicles and people are tracked, and the flow of traffic analysed.

This can be used by corporations to plan better trips, by city planners to anticipate and make for heavy traffic events, and by consumers to intelligently plan routes. Urban Engines products can also handle what if situations, where different flows and traffic patterns are emulated based on known data. This is a accurate, and more advanced form of traffic modeling as seen in the city building game, Sim City.