Google Provides New Features To Local Search Ads

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You might start seeing more ads when getting directions from Google’s popular mapping service.

The ads, called “promoted pins,” will highlight restaurants and other merchants located along your way. They’ll show up inside the directions map as Google routes you to your destination.

Google has displayed text ads alongside its online maps for several years. But the change announced marks the first time the Internet Company has inserted the equivalent of a digital billboard into the directions map itself.