Google To Launch Its Own Handset To Take On Apple

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In an apparent move to take on Apple’s dominance in the lucrative high-end smartphone market, search engine giant Google may issue its own brand of handset by the end of this year, according to a media report. The technology giant is in discussions with mobile operators about releasing a Google-branded phone, the Telegraph reported on Sunday, citing sources familiar with the discussions.

Known for its internet software, the tech giant in recent years has taken steps into hardware by releasing its own tablet computer, laptops and other gadgets. Google previously develops the Android operating system that runs on 80 per cent of smartphones sold around the world. It also endorses a range of phones made by partners such as LG and Huawei under the Google Nexus brand.