Instagram is rolling out a new “archive” feature that will allow the users hide any of their posts from everyone else but keeping them safe to look at in private and/or restore to visibility. When Instagrammers do not get the traction they want from their posts, they delete the content which also deprives Instagram of monetizable content. The company is now launching this feature “to keep you locked into the service.
“We are always testing new ways to improve the Instagram experience,” a company spokesperson said. He said the “archive” option creates a private space for the personal viewing of old posts. The company will expand the availability of the archive option over the next few months as it continues to iterate on it. To use the “archive” option (if you have access), a user needs to tap the “…” button on any of his/her posts and select to archive it.