Salesforce Tops Leading CRM Software Vendors In 2015

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Worldwide customer relationship management (CRM) software totaled $26.3 billion in 2015, up 12.3 percent from 23.4 billion in 2014, according to Gartner, Inc.

“The merger and acquisition activity that began flowing through the market in 2009 continued in 2015, with more than 30 notable acquisitions, Julian Poulter, research director at Gartner. “This has resulted in increased competition at the top end of the CRM market, with the constant focus of global vendors’ sales forces driving good growth worldwide in all CRM subsegments but only for cloud or software as a service (SaaS) applications.”

Overall, the top 5 CRM software vendors accounted for more than 45 percent of the total market in 2015 .The top five vendors had very little change in ranking compared with 2014, although Adobe jumped into the fifth position, displacing IBM, as it continues to lead the CRM marketing segment with a focus on marketing agencies and the chief marketing officer (CMO).