No More Apple Store?

No more Apple Store%2c it is now simply ‘Apple’

US tech giant Apple is reportedly simplifying the branding of its retail chain by removing the word ‘Store’ from Apple Store. Apple, which launched its 10th location in New York City and named it ‘Apple World Trade Center’, dropping the word ‘Store’ from its name

According to a MacRumors report, Apple has informed all its retail staff with authorization that ‘store’ will disappear from both online and in retail stores. Apple’s online store listing refers to stores by names like “Apple Union Square” or “Apple Valley Fair” or “Apple The Grove,” instead of “Apple Store, Valley Fair” or “Apple Store, The Grove.”