Facebook will host a conference in June that is dedicated to health and aims to sell ads to the pharmaceutical industry, a media report said. According to a report, the invitation-only summit is part of an initiative for advertisers called “Facebook Health”, run by a small team reporting into former Google Director Meredith Guerriero.
The summit mainly emphases on gearing marketers in the pharmaceutical industry. “It is expected that Facebook Health may unveil tweaks to the ad product, so pharma companies can more simply plug themselves on the platform. It could focus on mobile video, as that’s been a major focus for the team,” the report quoted an anonymous source as saying.