Facebook has launched a British newspaper advertising campaign to warn users of the dangers of fake news, in the latest drive by the social media giant to challenge malicious information ahead of a national election. Facebook has come under powerful pressure to tackle the spread of false stories, which came to prominence during the U.S. presidential election last year when many inaccurate posts were widely shared on it and other social media services.
Ahead of the June 8 parliamentary election in Britain, it urged its users in the country to be skeptical of headlines that look unbelievable and to check other sources before sharing news that may not be trustworthy. It said it would also delete bogus profiles and stop promoting posts that show signs of being unbelievable. “We have developed new ways to identify and remove fake accounts that might be spreading false news so that we get to the root of the problem,” said Simon Milner, Facebook’s director of policy for the UK.