Google Releases RankBrain Algorithm


Google is now using RankBrain, its machine-learning system, to process the more than 2 trillion queries sent each year through its search engine, according to Search Engine Land.

This is a considerable increase from when RankBrain was first introduced in Q3 2015, when it was used for roughly 15% of search queries.

The full time deployment of RankBrain will make Google Search far more instinctive for users. RankBrain “interprets” users’ search terms using machine learning — a type of artificial intelligence — to find pages that may not have contained the exact keywords that were used in the search query.