Twitter announced today it was easing its 140-character limit on tweets, implementing a policy announced in May to no longer factor certain add-ons including pictures into a message’s length. “Say more about what’s happening! Rolling out now,” said an official tweet from the social network, which is seeking to widen its appeal.
The new policy frees media attachments such as photos, videos and polls from the character limit, as well as tweets that are quoted in a retweet. The move comes as Twitter’s efforts to surge its user base and engagement have been sputtering, raising questions about its growth trend. Amid reports that Twitter may be seeking ways to cut costs or even sell itself, the San Francisco-based service has been adding new features including live video.