Twitter Eases Its 140-Character Limit

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Twitter announced today it was easing its 140-character limit on tweets, implementing a policy announced in May to no longer factor certain add-ons including pictures into a message’s length. “Say more about what’s happening! Rolling out now,” said an official tweet from the social network, which is seeking to widen its appeal.

The new policy frees media attachments such as photos, videos and polls from the character limit, as well as tweets that are quoted in a retweet. The move comes as Twitter’s efforts to surge its user base and engagement have been sputtering, raising questions about its growth trend. Amid reports that Twitter may be seeking ways to cut costs or even sell itself, the San Francisco-based service has been adding new features including live video.

Twitter Launches Location-Specific Tweets

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Micro-blogging website Twitter has rolled out a new feature that will let users see tweets from a specific place, like a business, sports stadium or music festival, a media report said.

Foursquare, a search and discovery service mobile app, is powering precise place identification for this new Twitter feature.

In exchange, Foursquare gets prominent branding, links back and the capability to improve its own database.

The new location feature is accessible to all iOS users and will go on other platforms later.

Twitter To Sell Its NFL Ad Spots

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Micro-blogging website Twitter is planning to sell the ad packages linked to US National Football League (NFL) games streaming — which it purchased for $10 million back in April — for nearly $50 million, a media report said.

Twitter paid for the right to stream 10 of the NFL Thursday night games and Twitter CEO Jack Dorsey had hinted that this deal would help the company earn better traffic, technology website Re/Code reported.

Dorsey and COO Adam Bain were in France at the annual Cannes Lions ad festival this week, working to drum up business. “These ads packages, which combine the ad inventory Twitter has around NFL, highlights that it also sold last year, plus the NFL game footage it bought this year, are selling between $2 million and $8 million per advertiser,” the report quoted a source as saying. That range depends on the number of ads and whether or not they are shown during a game versus alongside other NFL content, the report said.

Do You Know Twitter’s Latest Alpha Release?

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For those who have trouble reading, writing and sending tweets in the dark, a new alpha build of the Twitter app for Android reveals a night mode setting. With this feature, users will be able to navigate their way around the app in the dark. Night mode automatically makes the screen dark blue with white lettering, reversing the usual dark lettering on white background usually employed by the social media app. Even though a dark mode for Android was removed in Android N Developer Preview 3, developers can still have their apps automatically go into night mode depending on the time and the location of the app’s user.

The night mode feature for the alpha version of the Twitter for Android app comes on top of a redesign which adds tabs for Timeline, Moments, Messages and Notifications. Some users have seen a hamburger icon with a slide out menu, while others have a three dot overflow menu. This happens during A/B testing, where two different versions of an app are being tested to see which one user prefer.

Twitter Makes Following Accounts Easier With New Connect Tab

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A new Connect tab on Twitter mobile app makes it easier for people to find accounts to follow, the social network said on Tuesday as it launched the new feature to attract more users.

The tab suggests a list of accounts based on those already followed, as well as popular ones in the area, product manager Ricardo Castro said in a blog post on the company’s website.

Users can choose to automatically sync their address books to connect with friends and family with the tab, he said. The feature is available in Twitter’s latest app on Apple Inc’s iPhones or smartphones running on Alphabet Inc’s Android.