Yahoo, that has been restructuring its business for year now, finally sold out to Verizon. Verizon sealed the deal for $4.83 billion, all in cash. This acquisition gives Verizon access to Yahoo’s advertising technology tools such as BrightRoll and Flurry, assets such as Search, Mail, Messenger as well as real estate, among others. The deal is expected to close in Q1 2017.
Some experts believe that Yahoo has almost become a non-entity, but it is a great deal for Verizon. “Even with almost a billion visits per month, Yahoo had already become a non-entity with momentum having shifted from its core offerings to competitor’s years ago. The deal is good for Verizon because it has come at a fair price and they can leverage some of the capabilities in their digital offerings,” said Ashutosh Sharma, Vice President, Research Director, Forrester Research.