Micro-blogging website Twitter is planning to sell the ad packages linked to US National Football League (NFL) games streaming — which it purchased for $10 million back in April — for nearly $50 million, a media report said.
Twitter paid for the right to stream 10 of the NFL Thursday night games and Twitter CEO Jack Dorsey had hinted that this deal would help the company earn better traffic, technology website Re/Code reported.
Dorsey and COO Adam Bain were in France at the annual Cannes Lions ad festival this week, working to drum up business. “These ads packages, which combine the ad inventory Twitter has around NFL, highlights that it also sold last year, plus the NFL game footage it bought this year, are selling between $2 million and $8 million per advertiser,” the report quoted a source as saying. That range depends on the number of ads and whether or not they are shown during a game versus alongside other NFL content, the report said.