WhatsApp has hired Matt Idema, a Facebook executive who was leading product marketing for all the business products made by Facebook worldwide. This hire is suspected to lead WhatsApp into a totally different and contrasting direction than the current scenario. Facebook acquired the company in 2014 for $22 billion. The interesting part of the acquisition is the fact that WhatsApp does not make any money for Facebook. The company also decided to eradicate the subscription fee that WhatsApp charged the users after one year of free usage.
There are hints that the company is thinking about a mechanism to make money out of the massive userbase that WhatsApp commands all over the world. The decision of hire Idema hints towards a push in direction of monetization as reported by Recode. Even though his role has not yet been chalked out inside WhatsApp and it may not be the same as that of product marketing while working with Facebook. But it may very well fit in if rumors are true about WhatsApp working on adding ‘Business profile’ to the platform which will make it easier for businesses to operate and reach consumers beyond emails, calls and SMS.