YouTube and Daily Motion May Seek Deals with Music Industry

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Web sites such as Google’s YouTube, DailyMotion and Pinterest could be required to seek licences or revenue-sharing deals with artists for content that is uploaded by their users as part of the European Union’s planned copyright overhaul. The music industry has long complained services such as YouTube do not pay artists enough for their music and has urged regulators to close what it calls the “value gap”.

They say Alphabet Inc’s Google makes a vast amount of money from ad-supported services such as YouTube, but only a small share of it goes to the music industry. The European Commission, the EU executive, is looking at impressive an obligation on platforms hosting user-uploaded content such as YouTube, Vimeo and DailyMotion to seek agreements with rightsholders “reflecting the economic value of the use made of the protected content”, according to a draft paper, seen by Reuters, listing the preferred options for the copyright reform.